Mar 3023 Lecture Notes - Lecture 5: Amazon Alexa, Decision Support System, Sales Operations
Document Summary
Chapter 5: marketing research class notes: superbowl ad 2018 amazon alexa lost her voice, marketing research- answer to a question, affects nearly every aspect of business, products, pricing. Sales tracking: marketing insights reduce risk, steve jobs view of market research. Market research is not as valuable for new products as it is for products that already exist: big data. The complex tools used to analyze this data: marketing information systems. Decision support system (dds) information comes from internal records or external sources. Internal: sales records, customer support records, accounting information, sales forecasts. Monday (2014-2015) is the cheapest day to buy airline tickets. Fewest corporate high priced bookings on monday. More recent research shoes tuesday at 3 pm (est) airlines typically start sales to match competition. Chapter 5: marketing research class notes leisure travelers tend book more on weekends. Buy caribbean flights 77-80 days in advance. Buy european flights 120-140 days in advance.
