Mar 3503 Lecture 13: UCF MAR 3503 - midterm flashcards Quizlet
Document Summary
Three elements of consumer behavior affect and cognition, behavior, environment cognitive process affect cognition behavior environment marketing strategy. 4 ways comprehension can vary shallow comprehension deep comprehension degree of elaboration memorability inferences comprehension organization in the environment refers to the interpretation processes by which consumers understand or make sense of their own behaviors and relevant aspects of their environment. 4) it may create weaker or stronger memories produces meanings at a concrete, tangible level produces more abstract meanings that represent less tangible, more subjective, and more symbolic concepts determines the amount of knowledge or the number of meanings produced, as well as the complexity of the interconnections between those meanings marketing strategies that stimulate cosnumers to engage in deeper, more elaborate comprehension processes tend to produce meanings and knowledge that consumers remember better interpretations that produce knowledge or beliefs that go beyond the information given determines which molecules belongs together.
