MMC 3200 Lecture Notes - Lecture 31: Native Advertising, Puffery
Document Summary
False or deceptive ads make material claims likely to mislead and influence consumer decisions. Native advertising (an ad disguised as a new story/ the method to get you to read the ad is (cid:373)isleadi(cid:374)g): dis(cid:272)losu(cid:396)e (cid:396)e(cid:395)ui(cid:396)e(cid:373)e(cid:374)ts fo(cid:396) (cid:374)ati(cid:448)e ad(cid:448)e(cid:396)tisi(cid:374)g, (cid:862)(cid:449)o(cid:396)d of (cid:373)outh(cid:863) (cid:272)a(cid:373)paig(cid:374)s a(cid:374)d othe(cid:396) (cid:862)key i(cid:374)flue(cid:374)(cid:272)e(cid:396)s(cid:863) Puffery that exaggerates in ways not likely to deceive. Spe(cid:272)ial (cid:272)o(cid:374)(cid:272)e(cid:396)(cid:374)s a(cid:271)out da(cid:374)ge(cid:396)ous of (cid:862)(cid:448)i(cid:272)e(cid:863) p(cid:396)odu(cid:272)ts o(cid:396) p(cid:396)odu(cid:272)ts unavailable to minors do not eli(cid:373)i(cid:374)ate fi(cid:396)st a(cid:373)e(cid:374)d(cid:373)e(cid:374)t p(cid:396)ote(cid:272)tio(cid:374)s fo(cid:396) ads : alcohol, tobacco, lotteries, prescription medicines, guns. **(advertising for these products are legal with some regulation; must meet the central. Consent agreements: promises to terminate ad; can be fined. Litigated orders: judge orders termination of ad; severe penalties if ignored. Corrective advertising: advertiser must admit misleading claims in future ads. Injunctions: court order to immediately halt campaigns; hefty fines if ignored. Trade regulation rules: adopted rules regulating an entire industry.
