SPB 4304 Lecture Notes - Lecture 1: Data Analysis, Branch Rickey, Retention Rate
Document Summary
Journal article: the introduction and application of sports analytics in professional. A case study of the tampa bay lightning. Provides overview of analytics and how the tampa bay lightning uses analytical techniques into several business entities. Analytics are becoming more important in operating organizations. Utilizing findings to find patterns and forecast future tendencies. Can help with ticket pricing, customer service, game strategy and player personnel decisions. The nhl team, the tampa bay lightning has successfully incorporated analytics within several departments. Analytics can be classified as (davenport & harris 2007) Predictive gathering and organizing of data and detailing the quantities of the data. Using previous data to assist with forecasting future trends. Offers suggestions for implementing solutions to problems. 3 major stages of analytical thinking (davenport & kim 2013) If problem is framed incorrectly, all subsequent analysis become less valuable. Uses hypothesis development within a given set of constraints.
