SPB 4304 Lecture 1: SPB Adoption of Business Analytics Summary
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Department
Sports Business
Course
SPB 4304
Professor
Scott Bukstein
Semester
Spring

Description
SPB   Homework Assignment- Reading  May 18. 2017  Journal Article: Perception, Reality, and the Adoption of Business Analytics:  Evidence from North American Professional Sports Organizations    Notes & Summary     Professional sports teams are using data to drive decisions about player acquisitions,  development and in game tactics in order to gain competitive advantage on the field.  However, it is unknown if this helps improve the “business performance”    Business analytics - the extensive use of data, statistical and quantitative analysis,  explanatory and predictive models and fact based management to drive decisions and  add value    - Analytics allows managers to make informed decisions    *Managers may adopt analytics and perceive them to be more beneficial to the  organization than actual outcomes indicate*    Analytics is widely viewed as a tool to  - Improve customer service  - Generate incremental revenue (measured by per capita gate receipts)  - Enhance level of customer marketing  - Identify profitable segments of customer population    Research Setting    Sports Organizations in North America:  - Of the fastest growing industries in the world  - Top-ranked television programmi
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