ANTHRO 33 Lecture Notes - Lecture 24: Code-Switching, Language Ideology, Governmentality

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31 Mar 2017
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Ethnographic research in the us and samoa. Fears that people have of new technologies: manipulation: bullying, scamming o. Same technologies are associated with different ideologies o. Some people have very positive ideologies, others have negative ones. People are reflecting on the proper use of new technologies. Etiquette is being defined as these technologies developed. Degree to which particular technologies allow for an effective speech act. Media switching: deciding to change the technology of language that you"re using. Participants involved in the genre are uncertain about the end result. Breakup narratives always involve analysis of the other person"s goals and intentions. These uncertainties are partially managed by media switching. Unstable speech act: uncertain end result, sometimes one person thinks a breakup happened and the other person doesn"t, etc. Media ideologies: people"s beliefs, attitudes, and strategies about the media they use that function in ways parallel to how language ideologies function.

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