COMM ST 1 Lecture Notes - Lecture 10: Deductive Reasoning, Inductive Reasoning
7 Sep 2016
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What do you want them to do. Proposition of fact: addressing a belief, could be debated. Proposition of value: abortion is wrong/immoral, capital punishment is wrong o (kind of asking for less from audience, agree or disagree. Library should be open 24 hours a day: capital punishment should not be done, actually make something happen. Latitude (before the speech, where the audience stands) Want to connect and identify with the audience. Directly telling them what you want them to do. Get their attention first, interesting and powerful. Introduction: grab attention, tell them what you"re going to tell them, exordia, opening of speech, back story, set something up. In solution: use majority of data, numbers, research, understandable and relatable, by comparing numbers to well understood things and remember. Counter argument: debunk other factors that seem to go against you, or things that audience might have in their head. Rousing, stirring, pethos generating: what the people should do.
