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Class Notes for COMM ST 109 at University of California - Los Angeles (UCLA)

UCLACOMM ST 109Peterson SteveWinter

COMM ST 109 Lecture 7: Lecture 7

OC4386231 Page
23 Feb 2016
15
For the first half of class, we took a test. Telling a story, having shocking statistics, asking questions that started with imagine . In the next pres
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UCLACOMM ST 109Peterson SteveWinter

COMM ST 109 Lecture Notes - Lecture 1: Microsoft Powerpoint, Silicon Beach, Brainstorming

OC4386232 Page
23 Feb 2016
16
You don"t want to make something no one wants validation is. Utilize certain tools to communicate my vision well" important. First half of course: inte
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UCLACOMM ST 109Peterson SteveWinter

COMM ST 109 Lecture Notes - Lecture 4: Disruptive Innovation, Gopro, Airbnb

OC4386232 Page
23 Feb 2016
12
Your vision should be a problem you want to solve or a way you want the world to look. It is going to change in some way. If you know why you"re doing
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UCLACOMM ST 109Peterson SteveWinter

COMM ST 109 Lecture Notes - Lecture 8: Pro Forma, Income Statement, Elevator Pitch

OC4386232 Page
23 Feb 2016
11
Investors usually want about a 10,000: 1 return on their investment. You need to go out and do research- have to have an educated guess on what your nu
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UCLACOMM ST 109Peterson SteveWinter

COMM ST 109 Lecture Notes - Lecture 9: Minimum Viable Product, Pro Forma, Income Statement

OC4386234 Page
23 Feb 2016
13
02/23/2016 (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) Have to differentiate the personal from the professional. Once you are the manager,
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UCLACOMM ST 109Peterson SteveWinter

COMM ST 109 Lecture Notes - Lecture 6: Media Consultant, Eye Contact, Agile Software Development

OC4386233 Page
23 Feb 2016
14
Sandy grushow: fox broadcasting, now digital media consultant, open office hours 10am-12pm, was disruptive because he developed a fourth network, telev
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UCLACOMM ST 109Peterson SteveWinter

COMM ST 109 Lecture Notes - Lecture 5: Disruptive Innovation

OC4386232 Page
23 Feb 2016
11
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UCLACOMM ST 109Peterson SteveWinter

COMM ST 109 Lecture Notes - Lecture 10: Income Statement

OC4386231 Page
24 Feb 2016
20
02/24/2016 (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) Exam on wednesday of 10th week (10%) Start thinking about evangelists- who i
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UCLACOMM ST 109Peterson SteveWinter

COMM ST 109 Lecture Notes - Lecture 3: Hackathon, Charismatic Authority

OC4386233 Page
23 Feb 2016
14
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