COMM ST 109 Lecture Notes - Lecture 8: Pro Forma, Income Statement, Elevator Pitch
23 Feb 2016
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Investors usually want about a 10,000: 1 return on their investment. You need to go out and do research- have to have an educated guess on what your numbers are. You want to offer them a liquidity event- a way they can get money out of this investment whether it is from revenue as the company grows or from an exit strategy is. Who are your audience and are they going to buy what you are selling. What channels are you going to look for your users and customers. Burn rate: how much money you are spending per month before you get going. Fixed costs: things that don"t change quickly. Download a pro forma income statement and it will help you look at what needs to be included in your statements and how. 9 segments that allow you to model your company and it gives you the best idea of how to model your plan.
