DESMA 25 Lecture Notes - Lecture 1: Cap Height, Alex Steinweiss, Sex Pistols
Document Summary
S t u d i o 2 www. thinkingwithtype. com. 2 ways of doing type: formal typography, expressive typography. Column width ie. detergent fonts ( ght stains = big. Shattery letters) ~ reads the same all over the world. Content: most important: the song title, the artist, where the song is from within the album (name of the album, duration (3:10 min. ) Visual (biggest to smallest variations of how type can appear: all caps, beginning with capitals in combination with lowercase, all lowercase, superscript (ie. footnotes) *what do i want the viewer to read and see rst? (not an orchestra where everyone is playing at the same time ~ no visual competition) Type size: total from the bottom of the descender to the top of the ascender. X height: starts at the base line. Baseline: bottom of the letter above the descender. Bowl: where the letter curves / forms a bowl shape. Serif: part of the letter that points out.
