ECON 101 Lecture Notes - Lecture 10: Economic Surplus, Price Discrimination, Market Power

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20 Jul 2018
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Second degree price discrimination: when monopolist knows there are different types of consumers, but cannot discriminate among consumers to know their type [to not know which category their consumer is in] Example: club pricing: the monopolist designs a pricing scheme (easy or complicated) to extract surplus from the consumer, usually the scheme follows, entry fee payment, price per unit. Scheme 1: (cid:1841) tariff: charge (cid:1868)=(cid:1839) (maximizes consumer surplus, charge an entry fee that is equal to the smallest consumer surplus (cs) across the consumers (graph) I(cid:374) this (cid:272)ase, it(cid:859)s the s(cid:373)all (cid:271)la(cid:272)k tria(cid:374)gle. Consumer 1 will end up with consumer surplus=0 after paying the entry fee: because since the entry fee is equal to the smallest surplus, at most, no one has a negative surplus. Mo(cid:374)opolist(cid:859)s (cid:448)aria(cid:271)le profit is gi(cid:448)e(cid:374) (cid:271)(cid:455) : because (cid:1868)=(cid:1839) Drawback: (cid:1841) tariff does (cid:374)ot (cid:373)a(cid:454)i(cid:373)ize the fir(cid:373)(cid:859)s profit. Choose among all the possible combinations of price/entry fee to maximize profits a.

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