ENGCOMP 3 Lecture Notes - Lecture 4: Ice Bucket Challenge, Participatory Culture
Document Summary
He describes this as the future of advertising, as we later observe in the frontline documentary it creates an almost obsessive audience as they feel as though they are truly a part of the ad s culture. Participatory culture advertisements has shown itself to be a great form of bringing the audience to the forefronts of an ad campaign and allows them to help shape the movement. This has only been allowed to occur on a national scale in current times due to the widespread access to the internet, cameras and video recorders that allow anyone to be a journalist or a film producer. An example of participatory culture would be the ice bucket challenge for als awareness. Bucket challenge was as video series where people would pour freezing water over their heads to raise awareness for als.
