ENGCOMP 3 Lecture 3: kernan
Document Summary
According to kerner, movie trailers do not promote their genre when. Kernan released because they do not intend to attract only a specific audience to attend a film. Instead, what kerner thinks through her research as a librarian of film, Television and theatre at ucla, is most movie trailers aim to display multiple genres to the audience in order to attract a broader audience. In her opinion, audiences respond to different things. Therefore her perfect and commonly seen trailer would be one with a large genre appeal. Kerner sees the generic trailers as one that would show action for a male audience, romance for the female audience, and fantasy to the young audience. By doing this, hollywood is offering families and other forms of audiences an (cid:498)everything the screen can give you(cid:499) approach. Hollywood does this with other forms of marketing. They do not only use digital trailers in order to draw in an audience.
