ENGCOMP 3 Lecture 2: Solomon

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14 Mar 2017
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Question: why, in salonom"s view, has the mcdonald"s chain been so successful in its. In professor solomon"s eyes the mcdonald"s chain has done a very successful job in its ad campaigns. He equates this as the reason for mcdonald"s journey as just. Mcdonald"s sells its burgers in a very similar fashion to other advertisements. They distinguishing factor however is in mcdonald"s focus on precision advertising rather than a one-size-fits-all campaign. This means that mcdonald"s has different ads focus on manipulative rather than persuasive messages to their customers. The a common burger chain to the king of all of the burger chains. Solomon says that specifically focused on different demographics. He says that they try to sell to kids differently than they sell other demographics like teens, adults and senior citizens.

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