FILM TV 106A Lecture Notes - Lecture 3: Famous Players-Lasky, Sarah Bernhardt, Adolph Zukor
6 Oct 2016
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First to develop feature films (longer films made up of multiple reels) Discovers that people are willing to pay more money for feature films because they are longer. Most all feature films are based on plays and books. 3 bad months of humid summer deterred customers; solved issue by being the first to air condition their movie theaters. Grauman"s chinese theater in la; grauman"s million dollar; grauman"s egyptian. Display foreign cultural influences on architecture / movies. 1916 zukor and famous players lasky merge production and distribution. This is an example of vertical integration (integration of two companies of separate production into one company) Distributor rents movie to theater on an all or nothing basis (must rent every movie released by distributor in that year; cannot pick and choose which you rent) 350 sunny days a year allow for constant filming. Variety of location (ocean, forest, beach, mountains, etc. )
