CTE 3060 Lecture Notes - Lecture 2: Visual Impairment, Espn Bottomline

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Primary vs. secondary: people who use your document in carrying out their jobs. Secondary audience: people who need to stay aware of developments in the organization but who will not directly act on or respond to your document. To gain understanding of the theory and its implications. To gain hands-on understanding of how something works or how to carry out a task. Include theory, technical vocabulary, formulas, and sophisticated graphics. Use common words, short sentences, and short paragraphs. Writing for the basic categories of readers. To learn the bottom-line facts to aid in making decisions. Use short sentences and paragraphs, human appeal, and an informal tone: a lot of factors influence how you construct your message for your reader, what is the reader"s. A range of experience can mean several areas of competence or expertise. If irrational or unrelated to current project try to gain respect on some neutral ground. Try to stay away from volatile subjects.

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