PSY 3010 Lecture Notes - Lecture 10: Observer-Expectancy Effect, Mass Media
Document Summary
Chapter 9: data collection (and the process of. Methods of data collection: primary, observation, interviews, questionnaires, secondary, government documents, pre-existing data sets, personal records, mass media. Collecting data via observations: systematic process, useful when behavior is central to the research q, useful if concerned subjects would be biased. Problems with observation: hawthorne effect (i know you are watching , observer bias, observer variation (when more than one observer) Measurement & observation: record using written narrative (text, record using pre-set scales (numeric, record using pre-set categories (numeric, record mechanically/digitally. How you record the data: reflects different strategies, inductive development of concepts, deductive development of concepts. Two measuring strategies: deductive, develop pre-set categories/scales that aptly measure your concept, concepts > data. Inductive: develop concepts out of the data you collected, data > concepts. Observation: deductive, use of predesigned scales and categories where you are counting or noting behavior.
