COMM 1300 Lecture Notes - Lecture 1: Nbc, Cbs News, Nielsen Audio

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Concept of using radio waves to communicate via morse code. Transmit messages (telegraph signals) to ocean-bound ships. Radio destress calls to operations in ny. Government wants to regulate the airwaves: radio act of 1912. Marconi wanted to establish a u. s. -european communication monopoly. Played a major role in world war i. The u. s. navy did not favor foreign (european) intervention. Marconi sells patents to ge (general electric) Radio corporation of america (rca) = at&t + ge + westinghouse. 1920s: two visions: make it a house hold utility , american marconi"s commercial manager, david sarnoff"s idea, entertainment (music) + advertising, same model, even today. At&t charged content providers a fee for use of its radio stations. Advertisers thrilled about creating a mass consumer public (national) At&t sold out to rca: decided to stay as a transmission medium for all radio networks on a equal basis.

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