COMM 1300 Lecture 13: Television

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Electronic equipment storage during wwii: tv started to flourish only after wwii. After ww ii, extreme popularity: fcc put a temporary freeze on new tv stations (1948 to 1952: to ensure greater viewing choices. Abc, nbc, cbs: david sarnoff, nbc (radio, wiliam paley, cbs (radio, leonard goldenson, abc (hollywood) Formula for success for the big three networks. Brought talent + sponsors from radio & hollywood. Advertisers were lured by visual medium and access to the entire nation in living rooms. Fcc chairman newton minow called tv vast wastland . Harmful effects of tv, especially children: broken limbs from imitating spiderman. The profited of reruns of popular shows (beyond first-run exhibition: e. g breaking bad from amc to sundance channel for syndication. Prime time access rule: closed the 7pm to 8pm prime time slot to network programming. Open the slot up for local and independent programming.

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