ECON 1201 Lecture Notes - Lecture 10: Normal Good

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27 Sep 2018
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What factors determine the price elasticity of demand: the availability of close substitutes is very important. Fewer substitutes makes it harder for consumers to adjust q when. Switching brands when prices change is easy, so demand is elastic: whether the good is a necessity or a luxury also affects the elasticity of demand. For necessities, we do not change q much when p changes. For luxuries, we are more sensitive to p changes: the share of income spent on the good matters. We are less sensitive to price changes when the good feels cheap. We are more sensitive to price changes when the good feels expensive: time elapsed since the price change matters. Less time to adjust means lower elasticity. Over time consumers can adjust their behavior by finding substitutes (making demand more elastic). Other demand elasticities: the cross-price elasticity of demand measure how sensitive the quantity demanded of a good a is to the price of good b.

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