ILCS 1160 Lecture Notes - Lecture 7: Istituto Luce, Mass Society, Italian Unification

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Notes 2/6/18
Ruth Ben Ghiat, Fascist Modernities (2001)
Modernity and Mass Culture = Threat to social order
Fear of Social Breakdown = Reactionary political movements
Need to combat disintegration = Harness modern tools of mass society: to build
consensus, breed conformism, maintain control
“Part of the solution”
Master plan to remaking Italy
Bonifica***- Reclaiming of something that was lost
Bonifica Agricola - Agriculture
Bonifica Umana - Health
Bonifica della culture - Unified culture
Purification
Transformation
Regeneration
Cure
Strategy:
Military Conquest (War)
Spiritual Regeneration
Goal: To achieve 1st tier status on the international stage
Used CINEMA*** to help do gain support
Fascism and Cinema
Pre Fascist Cinema(1910-1920)
Thriving industry
Driven by popularity of film “divas” and “divos”
Period of Crisis (Mid to late 1920’s)
Industry feels effects of high cost of making films and bad economy as well as
foreign (Mostly American) films being distributed in Italy
From 500 films to only 12 by 1930
Fascist Era Cinema
Fascist Govt. becomes involved in industry to try to revive it
Mussolini uses it as a powerful tool
Istituto Luce (1923): Govt. run agency that regulates industry and uses cinema as
instrument of propaganda and national consensus
Produces educational documentaries, newsreels, etc.
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Document Summary

Modernity and mass culture = threat to social order. Fear of social breakdown = reactionary political movements. Need to combat disintegration = harness modern tools of mass society: to build consensus, breed conformism, maintain control. Goal: to achieve 1st tier status on the international stage. Used cinema*** to help do gain support. Driven by popularity of film divas and divos . Period of crisis (mid to late 1920"s) Industry feels effects of high cost of making films and bad economy as well as foreign (mostly american) films being distributed in italy. From 500 films to only 12 by 1930. Fascist govt. becomes involved in industry to try to revive it. Mussolini uses it as a powerful tool. Istituto luce (1923): govt. run agency that regulates industry and uses cinema as instrument of propaganda and national consensus. New law is passed in 1927: requires theatres to play 1/10th italian productions.

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