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Class Notes for Marketing at University of Connecticut

MKTG 3101 Lecture 6: Marketing 10-24
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Marketing Test Marketing Product and its proposed marketing p...

Marketing
MKTG 3101
Lu Huang
MKTG 3101 Lecture 7: MTKG- Consumer Behavior II
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Consumer Behavior II Individual Consumer Decision Making Process ...

Marketing
MKTG 3101
Lu Huang
MKTG 3101 Lecture 8: Marketing 9-5
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Marketing 9/5 Understand the marketplace and consumer needs/wants ...

Marketing
MKTG 3101
Lu Huang
MKTG 3101 Lecture 9: Developing a Marketing Plan 9-28
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Developing a Marketing Plan Market Potential Suppose you are ...

Marketing
MKTG 3101
Lu Huang
MKTG 3101 Lecture 10: Case Analysis-Memos 9-26
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Case Analysis Steps 1. Problem Identification 2. Idea Gener...

Marketing
MKTG 3101
Lu Huang
MKTG 3101 Lecture 4: MKTG- Consumer Behavior

MKTG: Consumer Behavior Interpersonal Determinants of Consumer Beha...

Marketing
MKTG 3101
Lu Huang
MKTG 3101 Lecture 6: Marketing Research 9-12

9/12/17 Marketing Research Management Decision Align with t...

Marketing
MKTG 3101
Lu Huang
MKTG 3101 Lecture 5: Marketing 9-7 Internal External Strategies

Marketing: Internal Strategy & External Environment Marketing Proce...

Marketing
MKTG 3101
Lu Huang
MKTG 3101 Lecture 9: Customer Driven 10-3

Customer-Driven Marketing Strategy Market Segmentation Geogra...

Marketing
MKTG 3101
Lu Huang
MKTG 3101 Lecture 10: Competitive Strategies 10-10

Competitive Strategies Who are they? Avoid Competitor Myopia Assess...

Marketing
MKTG 3101
Lu Huang
Marketing Planning - Reference Guides

Marketing Planning 2 ...

Business Administration
BUS 343
All Professors
Introductory Marketing - Reference Guides

Introductory Marketing 2 ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The abi...

MBA - Master's in Business Admin
MBA 643
All Professors

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