MKTG 3101 Lecture 10: Case Analysis-Memos 9-26
Document Summary
Case analysis steps: problem identification, idea generation, choose solution, communicate analysis, recommendation, and rationale. Identify the most important issue facing the decision maker don"t get distracted by side issues: focus on the cause not the symptom. Ex: low sales may be a symptom of poor customer service or something completely different. Dig deep into the problem and find the reasons: read the case including exhibits and footnotes identify useful and useless data, analyze the situation quantitatively as well a qualitatively. Don"t just take the data as its presented combine and transform it to make it meaningful. Communicate ideas: focus on the most important point what will be most helpful to the decision maker. Introduction (omit this subheading: background, recommendation, basis for recommendation, assumptions and risks, next steps.
