MUS 114 Lecture Notes - Lecture 14: Virtuosity

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9 Dec 2018
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But it wasn"t about appealing to a larger audience. Fewer mass genres (like acid rock), and more sub genres. Idea that the art is not to make money; it"s to express oneself. Male performers and assertion of masculinity on stage. Incorporating the right styles (blues, r&b, not disco or pop) Artist perceived as a product of the record label. -> no agency, no creativity, has not paid his/her dues. Talentless - production smooths over lack of technical ability. Challenged concepts of masculinity, what music should do, how music should be presented and received. Reflects space age, but also reflects the way music was changing. Kinds of equipment used in music studio, kinds of sounds that can be created, kinds of visual representations of sounds. Producers played important roles in the outcome of albums. Labels spent large amounts of time/money promoting their artists. Reinforced hegemonic dominance of the white/male status quo.

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