WRIT 107B Lecture Notes - Lecture 1: Linkedin, Time Inc., Serif
Document Summary
Importance of attributes (most important least important: internships, employment during college, college major, volunteer experience, extracurricular activities, relevance of coursework, college gpa, college reputation. Tips: focus on accomplishments and not just responsibilities, no bs statements, have evidence to support your statements. Linkedin profile: have a nice headshot of yourself, preferably a professional one, headline a short 1-2 phrase title that sums up your main selling point as a professional, summary a short summary of your main qualifications. No more than 4-6 sentence paragraph: experience a short description of your work experience, some of which can be borrowed from your resume. Keeping up with business research: popular, general audience, current information, subjective commentary, journalism, academic, expert audience, time-tested ideas, data-driven results, science. Smart publications that cover business issues: the wall street journal, the economist, the atlantic, time, inc, bloomberg, forbes, fortune, harvard business review, advertising. Market segmentation: dividing up a market into smaller groups to target their specific needs.
