• Ethnic Representation
• Gender (Men being discriminated against?)
• Pedagogy (How the teaching is represented- creating passive students who wait for the
• Consumerism issues (How much licensing has been done to the Muppets and Sesame
The Children's Television Workplace
• Widely accessible medium such as television could teach large numbers of children at
relatively little cost per child.
• Sesame had a $8 million budget
• Sesame had innovative magazine formats
variety of types of segments, including puppet, animation, and live actions films
• Research was huge for Sesame
To test material directly with children. Material that was found appealing to
children was included in the series if not, then was cut.
• CTW = Children's Television Work
• CTW brings together content experts, television producers, and educational researchers,
who collaborate throughout the life of the project.
• Gerald Lesser, was a professor at the Harvard School of Education who went to Sesame
• Palmer developed a method known as the distractor method
• To boost the appeal of the street segments, they included Muppets on the street and
created two new Muppets expressly for this purpose, Oscar the Grouch and Big Bird
• The assassination of MLK influenced Sesame
• Sesame has aired in more than 140 countries
• They taught letters and numbers but recent co-productions in Russia and Poland
attempt to provide children with knowledge and skills they will need for their so