CAT 2 Lecture Notes - Lecture 9: Postfeminism, Narrative Structure, Queer Theory
31 Jan 2017
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Boyfriend asks questions to initiate explanations and arguments. These representation were pedagogical (both in terms of teaching you what to buy buy also how to be a housewife) Shows were geared towards interest of these housewives. Learned that truly feminine women do not want careers, higher education, political rights . The idea of american exceptionalism: housewife is working to attain. Suburban homes were parodies of independence, of leisure, etc. Daytime viewers were at age of acquisition", many in 25-35 year old category; families were larger with more children under 18; higher income; lived in larger and better" marker idea. She is the kind of woman most advertisers are most interested in; she"s a good customer (ibid) Television: technology of leisure but that leisure is gendered and raced. I love lucy, always trying to get a job but comically fails every time and ends back at home.
