HIUS 188 Lecture Notes - Lecture 7: Gentrification, Media Culture, Shopping

• School: UCSD
• Department: History of the United States
• Course: HIUS 188
• Professor: Rachel Klein

Document Summary

Hius 188 lecture 7 consumer culture. Imitating mc but not really: mode of self-expression, ready-made clothing, getting clothes at department stores. Setting up lounges, childcare facilities, lending libraries, in order to attract mc women: setting up stores as service centers that you could shop in. Stores having credit, delivery services: having art shows, concerts in order to create aura of respectability and education, consumer culture built on fantasy. If (cid:455)ou (cid:271)u(cid:455) this, (cid:455)ou(cid:859)ll (cid:271)e as (cid:272)hi(cid:272) as a (cid:449)o(cid:373)a(cid:374) i(cid:374) paris: playing with color, lighting, mirrors, childre(cid:374)(cid:859)s (cid:272)o(cid:374)su(cid:373)er (cid:272)ulture, orientalism. Subliminally erotic, but not in a way to make the buyers nervous, still respectable. Sense of danger and adventure: emphasis on color and designs/patterns that were unique, not tied down by protestant restrictions of the us, people living for pleasure, world devoted to leisure and luxury. Feeling of something missing from western culture: every holiday, store completely redecorated, holidays becoming secularized, products for holiday.