MGT 167 Lecture Notes - Lecture 2: Social Venture, Social Entrepreneurship, Social Enterprise
12 Jun 2018
School
Department
Course
Professor
Lecture 2
Group Project
Whom & how to target
• Non-profit or for-profit social venture, preferably in San Diego area
• Trying to speak to founder(s) and/or current director(s)
• Cosider releae to our shark-tak assiget
• Use the studet ard, ut mostly your genuine interest
• Reach your target through direct phone calls, emails, even showing up in person
Interviewing your target
• Go to them, meet in person in their business location (conf-call as backup)
• Ideally, all 3-4 team members attend interview, but majority is good enough
• Prepare an interview guide, but have a normal conversation
• Someone take notes, ask if okay to record and/or take pictures
• Be open
• Have fun
Grading Rubric (eight equally weighted-categories)
1. Brief background or institution
2. Why did the team…...gygnklerngvefjsf
“hark Tak, aka Idea Pith Assiget
Learning Objectives
• Learn basics of generating a social enterprise idea in a small team setting
• Learn basics of structuring and delivering a social enterprise idea pitch
• Experience the art of pitching a new idea to a set of judges and a large audience in a
competition-like setting
Basic Instructions
• Form team of 6-8 about same social impact area
• Detif a speifi area of iterest, a sufferig/depried group of people ou’re
collectively inspired to help
• Search for an opportunity by taking to people (customers, end-beneficiaries,
stakeholders and experts)
• Propose (and partially validate) a Call to Action: a non-profit or for-profit social venture
• Prepare a 10-12 minute pitch presentation
• Distribute roles and responsibilities amongst the team as equally as possible (but only a
few have to present live)
• Pitch deck and live presentation is due on (6/13) –last day of class
Compressed Discovery Journey for Shark Tank swimmers
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Grading rubric (eight equally weighted-categories: brief background or institution, why did the team gygnklerngvefjsf (cid:862) hark ta(cid:374)k(cid:863), aka idea pit(cid:272)h assig(cid:374)(cid:373)e(cid:374)t. Compressed discovery journey for shark tank swimmers: 1. Burning question talk to ppl map out on problems : 2. Study current solutions define unmet need : 3. Talk to people generate 3-5 concepts : 4. Test top 1-2 concepts focus on venture solution good business ideas. Anatomy of a good business idea: a (cid:862)good (cid:271)usi(cid:374)ess idea(cid:863) is a vision to realize a valuable human purpose through proprietary means, in the right context by the right people. Vision: your vision should state your intent or objective, what you want to do or achieve. Proprietary means (solution: you have to describle how to fulfill your idea and its purpose with specifics on the solution feasibility & competitiveness (product/services, key technologies and business model)
