PSYC 104 Lecture Notes - Lecture 6: Bennington College, Robert Cialdini, Parking Lot
Document Summary
Conformity experiments: to others who are present: sherif (autokinetic, asch (lines, bennington college study. Or changing object of judgment (e. g. asch politicians) if they thought others though of high ranking politicans or low. Can mere normative info: does knowing how other behave in a concrete situation affect how we behave, robert cialdini: focus model. People will do what they think everyone else is doing it, if it is salient and clear they will do so: study. Put flyer on windshield of every car on the lot. Littering norm: many already flyers on the ground. No littering norm: no flyer on ground. Norm focus: person walks by and litters flyer. Salient to the person- draws attention to it. Control: person walks by but doesn"t litter. Anti-litering norm- some do but nor many. Just seeing it makes more likely to litter yourself- high norm. Just a single person littering was enough to get people to litter ??: those towel things.
