PSYC 6 Lecture Notes - Lecture 11: Wang Yue, Murder Of Kitty Genovese, Pluralistic Ignorance

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22 Feb 2018
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Confederates told to give estimates 15-16 inches. Oldest member phased out every generation (30 trials) Normative and informational influence persisted 5 generations beyond last confederate. Anachronistic (inherited) norms and cultural lag (some subjects never got it right) Takes a whole generation for a group"s initial norm to change (tend to persist even if new members are added) Pluralistic ignorance (no one believes but everyone thinks that everyone believes) When a norm is privately unpopular but publicly accepted by a majority, because they mistakenly think that the view is popularly held by a majority. In pluralistic ignorance, a norm is misperceived and then conformed to. People believe a norm is privately popular when it isn"t and then they publicly conform to a non-existent conformity pressure. Pluralistic ignorance and alcohol use on campus: some consequences of misperceiving the social norm. Princeton students overestimated people"s comfort with drinking on campus.

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