MGT 106 Lecture Notes - Lecture 3: Starbucks
5 Oct 2016
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Mgt 106 lecture 3 (10/3) ch. People hate to be sold, but love to buy: your experiences, sold vs. buy (want) Purchases: planned (internet search, product reviews, ask friends, impulse, in most corporate sales purchases, the buyer is acting on the need of the company and its customers (constituents) Marketing is the activity for creating, communicating, delivering, and exchanging offerings that benefit its customers, the organization, its stakeholders, and society at large. To discover the needs and wants of prospective customers. A want is a need that is shaped by a person"s knowledge, culture, and personality. West: known by what you drive, traits: innovation, style. Midwest: known by where you work, traits: hardworking, family. East coast: known by where you were educated, traits: status bravado. South: known by college teams, traits: us vs. you. Texas: known by status symbols, traits: feisty, fun, high hair. Sales training director phones at friday @ 3pm.
