ANFS101 Lecture Notes - Lecture 12: Broiler Industry, Product Differentiation, Vertical Integration
28 Feb 2018
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Document Summary
Vertical integration is the control of two adjacent stages in the vertical marketing. The two principle forms of this are contract integration and ownership integra. Contract integration involves a firm (or company like perdue poultry company) at o contracting with a firm at an adjacent stage for specific services and/or products. Ownership integration differs in that the integrating firm owns most resources in b distribution stages. Integration in poultry vastly exceeds that of pork and beef. The growth of contract integration and megasized hog production have raised ques will become totally vertically integrated but it has a lot of partial integration throug. Little vertical integration has occurred in the beef industry. The beef industry typically has the most complex set of production stages, wh. And it is characterized by the least uniformity and predictability of quality pro. The conception-to-market period for beef, pork, and poultry varies widely.
