ART204 Lecture Notes - Lecture 4: Metonymy, Rolling Stone, Simile

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Denotation, connotation and myth: denotation: what is photographed, connotation: how it is photographed. 3: denotation and connotation are not two separate things/ signs. They are two aspects/ elements of a sign. All signs carry each function: each function is also connected to cultural forces. 4: how images are manipulated to create certain connotations How images are manipulated to create certain connotations The aesthetics of an image or message: aesthetics: Principles used for critical judgments of culturally shared artistic attributes such as the beautiful, the ugly, the sublime, the comic, etc. Aesthetics can be culturally specific, changeable, and subjective. Signs = semiotics: a sign, from the semiotic perspective, is anything that stands for something else. How we see: click image to see nike story, logo test 1. 14: icons resemble the thing they represent. Media/design/culture- art 204 - gaiter: an index indicates something: for example, a sundial or clock indicates the time of day .

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