ART204 Lecture Notes - Lecture 3: Semiotics, Denotation, Metonymy

• School: University of Delaware
• Department: Art and Design
• Course: ART204
• Professor: Gaiter Colette

Document Summary

Tuesday feb. 16: grades, schedule, final exam. All understanding of signs is: subjective, dependent on context, culturally specific, dependent on conscious and unconscious knowledge. 13: another version of the triad of semiotics where representamen is the same as the. Sign or the thing we are looking at. Icon: peirce declared that an iconic sign represents its object mainly by its similarity , a mode in which the signifier is perceived as resembling or imitating the signified. Different types of trees : once people understand the concept of a tree, it can be used as a metaphor or as other kinds of signs. A tree has branches: phone tree, genealogy tree, tree of life. Social identity, images, and taste cultures : aesthetics, highbrow/lowbrow. 31: having money is not the same as having good taste. 32: high/low brow, when something that was formerly considered lowbrow moves up, tattoos, brands of beer. 33: highbrow, upper-middlebrow, lower-middlebrow, lowbrow, quasi-folk (high/lowbrow)