BUAD301 Lecture Notes - Lecture 8: Integrated Marketing Communications, Overnight Delivery, Pinterest

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Integrated marketing communications (imc) provide an approach designed to deli(cid:448)er o(cid:374)e (cid:272)o(cid:374)siste(cid:374)t (cid:373)essage to (cid:271)u(cid:455)ers through a(cid:374) orga(cid:374)izatio(cid:374)"s pro(cid:373)otio(cid:374)s that may span all different types of media such as tv, radio, magazines, the. In other words, are the various campaigns creating a greater impact than the sum of impact of each individual promotion: explain the concept of integrated marketing communications. Involves paying to disseminate a message that identifies a brand (product or service) or an organization being promoted to many people at one time. The typical media that organizations utilize for advertising, of course, include television, magazines, newspapers, the internet, direct mail, and radio. A vehicle is the specific means within a medium to reach a selected target market: types of advertisements, pioneering: inform prospective buyers, ad contains detailed information with the aim of informing the consumer about the market offering. Samples, coupons, premiums, contests, and rebates are examples of consumer sales promotions.

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