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Class Notes for COMM313

Communication Principles in Advertising

COMM313 Lecture 1: ch1 overview

Ch. 1 Topics ● IMC: Integrated Marketing Communications: delibe...

University of Delaware
Communication
COMM313
COMM313 Lecture 1: ch2 overview

Ch. 2 Topics ● Assumptions of free market economics: Self inter...

University of Delaware
Communication
COMM313
COMM 313 Lecture 12: Chapter 12 & 13

Chapter 12  Commercial just with colored bouncy balls on the ...

University of Delaware
Communication
COMM313
COMM 313 Lecture 10: Chapter 10 & 11 Notes

Chapter 7 Notes Making Good Creative: all great ads have 2 things-...

University of Delaware
Communication
COMM313
COMM 313 Lecture 6: comm 313 Chapter 6

Chapter 6 Market Segmentation: involves 1). Identifying groups of ...

University of Delaware
Communication
COMM313
COMM 313 Lecture 2: Comm 313 Chapter 2

Chapter 2 3). Economic dimension Market economy- characterized by ...

University of Delaware
Communication
COMM313
COMM 313 Lecture 9: comm 313 Chapter 9

Chapter 9 Story in beginning  “the medium is the message” –Mc...

University of Delaware
Communication
COMM313
COMM 313 Lecture 5: comm 313 chapter 5

Chapter 5  Marketers must comprehend the important relationshi...

University of Delaware
Communication
COMM313
COMM 313 Lecture 7: comm 313 Chapter 7

Chapter 7  Limited Service Hotel- Holiday Inn Express~ IMC r...

University of Delaware
Communication
COMM313
COMM 313 Lecture 1: Comm 313 Chapter 1

Integrated Marketing Communication (IMC)- when company purposefully...

University of Delaware
Communication
COMM313
Communication Success - Reference Guides

Communication Success 2 ...

Simon Fraser University
Business Administration
BUS 343

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