POSC340 Lecture Notes - Lecture 16: Negativity Bias, Get Out The Vote, Political Action Committee
22 Dec 2016
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Symbolically, campaigns legitimate democracy and our leaders, uniting voter and candidates in displays of civic piety and rituals of national review . Fill the void of party leaders in campaigns. Develop strategies; conduct polls, craft messages, online messaging, gotv, opposition research. Not about party or policy about winning. 2002: bcra: limitations on soft money , limit contributions to ,300. 2008: obama refuses these for general election can"t limit donations/spending. 2010: citizens united individuals, corporations, organizations (unions) can give unlimited amounts to super. Consequences of citizens united: spending has increased dramatically (except 2016, billionaires exert an outsized effect, donations are often kept secret, candidates outsource unethical ads independent groups. Framing the campaign message: narrative, exemplars vs. base-rate info. Exemplar anecdote of real person experiencing real things; much more persuasive. Base-rate add using statics: two-sided messages. Continue with image ads: i"m not who you think i am.
