ADV 3001 Lecture Notes - Lecture 6: 2013 Horse Meat Scandal, Rice Krispies, Horse Meat
6 Aug 2019
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18 false advertising scandals that cost some brands millions: vw falsely advertised environmentally friendly diesel cars. Cheated emissions tests: activia yogurt said it had "special bacterial ingredients. " Unproven claims: red bull said it could "give you wings. " Obviously cannot: tesco was criticised for an ad in response to the horsemeat scandal, which suggested the problem a ected "the whole food industry. " Misleading ad about horse meat: kellogg said rice krispies could boost your immune system. Claims not true: kellogg said mini-wheats could make you smarter. False: new balance said its shoe could help wearers burn calories. No actual health bene ts: lumos labs said luminosity could help prevent dementia. No science to back this up: airborne claimed it could help ward o harmful germs. No studies supporting this: wal-mart false advertised the price of coke in new york. Lied about price: de nity eye cream re-touched a model in an anti-aging ad.
