ADV 3008 Lecture Notes - Lecture 2: Great Depression, Materialism, Claude Hopkins

• School: University of Florida
• Department: Advertising
• Course: ADV 3008
• Professor: Michael Fredrick Weigold

Document Summary

8/29/17: ad industry: 120 years, origins, excess production, wealth, population, capitalism, free (ad supported) media, gutenberg- movable type, 1440s, radio- 1920s, tv- 1950s, cable- 1980s. Brief history of us advertising: albert lasker and claude hopkins (1920&30s, scientific advertising, 1930s-40s, great depression, 1950s, us superpower, coke, 1960s, golden era of advertising, david ogleby, william burnbach. Criticisms of advertising: advertising is deceptive, creates confusion, lies, advertising distorts our values, advertising invades our public spaces, advertising creates or reinforces stereotypes, advertising is offensive, advertising victimizes at risk populations, advertising in perspective. Effect on our values: sexuality, beauty standards, materialism. Summary and analysis: con-advertising, some ads are offensive. I have a right not to be offended while watching tv: tv (cid:374)et(cid:449)orks should s(cid:272)ree(cid:374) ads to e(cid:374)sure they do(cid:374)"t offe(cid:374)d (cid:373)e. I (cid:449)o(cid:374)"t (cid:271)uy a produ(cid:272)t fro(cid:373) a(cid:374) offe(cid:374)si(cid:448)e ad(cid:448)ertiser: pro-advertising, what one finds offensive is fine for someone else.