ADV 3008 Lecture Notes - Lecture 2: Puffery, Commercial Speech, The New York Times
7 Mar 2018
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Origin: excess production, wealth, population, capitalism, free media and expression, transportation, creation of machines led to the ability to make more of something that an individual. Industrial revolution could use themselves: people flocked to cities where they could get manufacturing jobs, population continues to grow because of immigration. Free (ad supported) media: gutenberg, 1440s, radio 1920s, tv 1950s, cable 1980s, social, mobile media 2000s. U. s. advertising: 18th century and 19th century the major advertisers were manufacturers. Albert lasker and claude hopkins (1920s and 30s: kennedy: advertising is a salesperson pitch in print . Advertisers free speech rights are not limited by offensiveness per se: tv networks should screen ads to ensure they don"t offend me, networks do this now. I won"t buy a product from an offensive advertiser, this is a great response to offensive ads because it forces companies to behave. Violations punishable with stiff daily fines: cease and desist order, remedial advertising.
