GEB 3373 Lecture Notes - Lecture 51: Channel (Communications), Sales Promotion, Personal Selling

29 views4 pages

Document Summary

> capture spillovers of its advertising messages from one market to another (e. g. , across eu, between china/hk) Legal/cultural factors may need to customize brand name. > corona = coronita in spain since name already in use. > peter parker = pavitr prabhakar in india. > encompasses all efforts by firm to enhance desirability of products among potential buyers. > success requires communicating effectively w/ buyers, distributors, and general public. > highly affected by culture; firms must ensure they are sending the intended message. > medium: communication channel used to convey message, i. e. , tv, online, billboards, etc. Making sales on the basis of personal contacts. Firms usually use locals to serve as reps b/c of close contact required between salespeople and potential customers. > firms can contract out or create internal sales team. Industrial products: well-trained sales reps convey technical info about goods better than ads can. Consumer products: personal selling limited to wholesale/retail chains.

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers
Class+
$8 USD/m
Billed $96 USD annually
Class+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
30 Verified Answers

Related Documents