MMC 2604 Lecture Notes - Lecture 10: Cinnamon Toast Crunch, Oscar Mayer, Joe Isuzu
25 Mar 2016
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The act or pracice of calling public atenion to one"s product, service, need, especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc. Tradiional adverising media newspapers, tv, magazines, radio, etc. Modern online banner ads, websites, blogs, texts. Online is not nearly as efecive as tradiional. Worldwide ad spending, 2014 -- billion. Tv sill dominates in adverising the most inluenial in making a purchasing decision of all the adverising methods (37. 2%). Four top ad agencies: interpublic, omnicom, publicis and wpp. Ad appeals common adverising appeals: proit, health, love or romance, fear, admiraion, convenience, fun and pleasure, vanity and egoism and environmental consciousness. Print ad: cadillac, 1915 no pictures, the penalty of leadership, the snob appeal (we"re good, we"re the best, if you want to be the best choose us). Print ad: listerine 1920s if you don"t use this you"ll have bad breath (people are afraid to be judged by other people).
