VIC 3001 Lecture Notes - Lecture 3: Metonymy, Semiotics
5 Jan 2017
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How and why we see: the psychological approach. The reaction that a certain visual elicits is learned. Certain associations attached to that visual based on out own life experiences: the physiological approach. Innate, rather than learned (like laughter: semiotics (c. s. Sign: anything that stands for something else. Sign that looks like/resembles the thing it stands for. Logically connected to the thing it represents. No logical connection between its meaning and the symbol itself. Symbols meaning may be arbitrary, but can generate powerful emotional responses: encoding and decoding. Message creator -> encoding -> visual message -> decoding -> audience. An image is a collection of signs and symbols: metonymy. Associations we make/have been taught to make about signs and what they signify. Iconic: we quickly recognize it and all of its associations: gestalt: the whole is greater than the sum of its parts.
