PSY 2012 Lecture Notes - Lecture 8: Base Rate, Super Bowl Xxix, Vocal Folds

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Document Summary

Thinking- any mental activity or processing of information, includes learning, remembering, perceiving, communicating, believing, and deciding. Cognitive economy- allows us to simplify what we attend to and keep information that we need for decision-making to a manageable minimum. University of florida? : answer is university of florida, because when you call to mind images of the university, and images of downtown. Bottom-up processing: when our brain only processes the information it receives, and constructs meaning from it slowly and surely by building up understanding through experience. Perception- differs from sensation because it relies on not only raw sensory input, but also on stored knowledge that our brains access to interpret those experiences. Framing- how a question is formulated or presented. Neuroeconomics- how the brain works while making financial decisions: uses fmri to identify brain areas that become active in specific decision-making situations. Problem-solving- generating a cognitive strategy to accomplish a goal.

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