PSY 3213L Lecture Notes - Lecture 7: Loaded Question, Semantic Differential, Jargon

• School: University of Florida
• Department: Psychology
• Course: PSY 3213L
• Professor: Melissa Cervantez

Document Summary

Survey research: provides a methodology for asking people to tell about themselves: why conduct surveys, helps study relationships between/among variables, study how attitudes and behaviors change over time, provides useful informaiton for making public policy decisions. Social desirability: the most common response set. Facts and demographics: factual questions, depends on the topic of your survey, describing your sample, age, gender, and ethnicity, need information about group comparisons. Study on relationships, might want to ask marital status: unwise and unethical to ask questions if you have no real reason to use the information, behaviors, focus on past behaviors or intended future behaviors, question wording. Fixed number of response alternatives: yes or no, agree or disagree, or scales (5-7 points) Less than once per month: about once a month, about once every two weeks, about once a week, more than once per week. Inexpensive, easy to reach a lot of people.