PUR 3000 Lecture Notes - Lecture 18: Collectivism, Masculinity, Femininity

• School: University of Florida
• Department: Public Relations
• Course: PUR 3000
• Professor: Jungyon Won

Document Summary

The planned and organized effort of a company, institution or. What is the definition of global public relations o a government to establsh andbuild relationships with the publics f other nations o and government official in multiple nations. How to conduct successful global pr o consider language, culture, ethical dilemnas. Hoftstedes cultural dimensions o unewuality distributed decision making power: power distance measure how tolerant a society is about. Low acceptance: us: thus use a more personal straightforward authority message message: individualism vs. collectivism. Individualism :putting morevalue on ones self versus loyalty o to grouo o o o o. Collectivism: more value on group than self: masculinity vs femininity. Nurturing: traditional feminity-sweden: uncertainty-avoidance: how well society targes ambiguity more summary, long term versus short term orientation: societies. High: germany (use more detail) low: us (can use o willingness to consider traditions of past and carry into future. o (focus on theory, definition, cultures)