PUR 3801 Lecture Notes - Lecture 3: Categorical Imperative, Situational Ethics, Deontological Ethics

• School: University of Florida
• Department: Public Relations
• Course: PUR 3801
• Professor: Molleda Juan Carlos

Document Summary

Ethics types of misconduct: lowballing downplaying expectations, spin one-sided facts of the issue, hype blowing out of proportion hyperbole, minimization, labeling, lies, cover ups, etc. Issues management: a trend, event, development or a matter in dispute that may affect an organization, a social problem, often conflictual that received media coverage. Issues management process to anticipate emerging issues (through monitoring and evaluation information) and respond early on while there are still lots of options for proactive responses. Best practice approach: follow the example of a leader in the field, using them as a benchmark to measure their own performance against. Benchmarking: search of better ways of doing things, benefits: counts internal inertia, creates awareness of innovations. 1: research and analyze each issue carefully, consider options in responding to each issue, develop a specific action plan. 5: evaluate the effectiveness and make the appropriate adjustments during and after the.