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Class Notes for Public Relations at University of Florida

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PUR 3801 Lecture Notes - Lecture 14: Trend Analysis, Google Analytics
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Module 14 Evaluation and Measurement How will you measure and define campaign success? Was it successful and what can I do differently next time? What is Evaluation o Evaluation is measurement of result...

Public Relations
PUR 3801
Tina McCorkindale
PUR 3801 Lecture Notes - Lecture 13: Gantt Chart
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Module 13 Budget and Calendar Gantt Chart o Organized for different elements in the campaign o Like a calendar o Top row is dates o Column on left is what corresponds to specific tactics...

Public Relations
PUR 3801
Tina McCorkindale
PUR 3801 Lecture 12: Module 12 – Media Relations
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find more resources at oneclass.com Module 12 Media Relations Help amplify your message Expanding to include other influencers Online or trade publications How to put toget...

Public Relations
PUR 3801
Tina McCorkindale
PUR 3801 Lecture Notes - Lecture 11: News Values
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Module 11 Strategies and Tactics Part II Recommend strategies to communicate message What is the most appropriate strategy Types of Written opportunities o News releases, backgrounders, fact sheets, blogs, discussion board...

Public Relations
PUR 3801
Tina McCorkindale
PUR 3801 Lecture 10: Module 10 – Strategies and Tactics
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Module 10 Strategies and Tactics Learn strategies for strategic plan and the proper channel What media for which purpose Strategies identify approaches to send messages to each public through specific cha...

Public Relations
PUR 3801
Tina McCorkindale
PUR 3801 Lecture Notes - Lecture 8: Jargon, Unique Key, Pathos
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Module 8 Various message sources Which to use when persuading people One-sided vs. two-sided arguments Role of Theory o Three Cs of Effective Communication Credibility, Charisma, and Content ...

Public Relations
PUR 3801
Tina McCorkindale
PUR 3801 Lecture 7: Module 7 – Formulating Action
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Module 7 Formulating Action Response Strategies Communication planners have lots of options for communicating and responding to situations Distinguish between proactive and reactive messaging strategies Apply current even...

Public Relations
PUR 3801
Tina McCorkindale
PUR 3801 Lecture 6: Module 6 – Goals and Objectives
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Module 6 Goals and Objectives Understand the difference between goals and objectives Develop goals for a campaign o Write them well Goals o What do you want to accomplish? o What is your overall mission? o What does your c...

Public Relations
PUR 3801
Tina McCorkindale
PUR 3801 Lecture Notes - Lecture 5: Psychographic, French Mexicans, Wu Xing
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Module 5 Analyzing Publics Lecture Curtail messages to specific audiences Cant target everyone, so identifying specific ways to target them is extremely helpful Strong research to identify our audience so its not just ster...

Public Relations
PUR 3801
Tina McCorkindale
PUR 3801 Lecture Notes - Lecture 4: Swot Analysis
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Module 4 Organizational Analysis Lecture Still under research Analysis the organization itself SWOT analysis and apply them to an organization SWOT Analysis o Internal strengths and weaknesses Strong brand name, price, etc...

Public Relations
PUR 3801
Tina McCorkindale
PUR 3801 Lecture Notes - Lecture 3: Water Landing
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Module 3 Situation Analysis Looking at the company/organization o Factors or situation affecting an organization Situation a set of circumstances affecting the organization o Can be an obstacle or ...

Public Relations
PUR 3801
Tina McCorkindale
PUR 3801 Lecture 2: Module 2 – Theories and Research Lecture
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Module 2 Theories and Research Lecture Excellence Theory o PR head (like CCO) is important part of top management o Programs build relationships o Uses research o Conducts issues management Three Types of organizationpubli...

Public Relations
PUR 3801
Tina McCorkindale
PUR 3801 Lecture 1: Introduction and Ethics Module 1
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Introduction and Ethics Module 1 Public relations is a strategic communication process that builds mutually beneficial relationships between organization and their publics Mutually beneficially relationships between organi...

Public Relations
PUR 3801
Tina McCorkindale
PUR 3500 Lecture Notes - Lecture 9: Response Bias, Sample Size Determination, Standard Deviation
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Week 9(?) PUR3500 Survey Research Strengths of Survey Research o Only way to probe opinion of a very large group o A very flexible tool o Different ways of co...

Public Relations
PUR 3500
Eunice E Kim
PUR 3500 Lecture Notes - Lecture 8: Sampling Error, Uptodate, Quota Sampling
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Oct. 23, Lecture Next Steps: Conduct the Focus Group Prepare o Final interview guide o Paperwork: All participants should complete a focus group consent forms o Refreshments ...

Public Relations
PUR 3500
Eunice E Kim
Organizational Behavior - Reference Guides

The systematic study of individual and group behavior within organizational structures is outlined in this coordinated Guide. Theories of leadership and individual behavior are related to the foundations of group behavior ...

Psychology
PSYC 302
All Professors
Permachart - Marketing Reference Guide: Liberal Democracy, Illiberal Democracy, Representative Democracy

Political Science2 Political Science3 permacharts TM WHAT IS POL...

Political Science
POLC42H3
All Professors

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