PUR 3801 Lecture 12: Module 12 – Media Relations

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25 Jun 2018

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Module 12 – Media Relations

Help amplify your message

Expanding to include other influencers

Online or trade publications

How to put together a pitch letter

Establishing relationships

oRead publications and follow/reporters/journalists/bloggers

oCall, visit (Desksides), and send emails

oSend organizational packets

oBe responsive

oOnly send “newsworthy” stories

oBe courteous and respectful

oDetermine best point of contact

oRemember, they may be freelancers

Writing a release

oConduct interviews

oGather/include facts and attributions

oSend quotes for approval

oWrite a journalistic style story

oAvoid puffery and fluffy language

oEdit, edit, edit

When pitching

oResearch the publication

oTailor each pitch

oMust be newsworthy and important to publication

oCompelling subject line

oUse keywords in title/subtitle and add tags

oKeep the message brief

oDon’t send attachments uninvited

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